How To Create Attention Grabbing Social Media Posts

social-media-graphic

Social media marketing is essential if you want to increase your reach and grow your brand online. If your business is not currently engaging on social media you are missing out on reaching a potentially huge audience. 

But it’s not as simple as just creating a few posts and hoping to get noticed. Your content needs to stand out and grab the attention of your audience.

Here are a few tips:


Every Post Should Have a Purpose

Every post that you create on social media should have a purpose. The purpose may be to sell your products or services, to educate, to provide information, to motivate your audience, to get people engaging or to entice people to get in touch with you. Your posts should always have a focus and be attention grabbing otherwise people will simply scroll past.


Create Content That Connects

Not every post you create needs to be sales focussed. The more you allow people to get to know you, the more likely they will want to work with you.

Share your mission, your vision and your brand values. Share what’s important to you and why you do what you do, introduce your team members (if you have a team) and post different types of content to attract and engage your audience.

People don’t buy based on facts and details, they buy based on emotion and how your content makes them feel. Focus on connecting with people rather than constantly trying to convince and persuade.


Showcase Your Personality

Don’t be too formal, be conversational. Showcase your personality, be funny if that’s your brand, be serious if that’s more your thing but don’t be too ‘stiff’ with your content. People buy from people. A more conversational and less formal approach tends to generate more attention.

If you aren’t the ‘face’ of your business (which is often the case for businesses with a large team or service providers that arent personal brands), you can still inject some personality into your content. Be consistent with your tone of voice, communicate your brand mission and vision, showcase what’s unique about your business and be relatable, recognisable and memorable.


Talk Directly To Your Ideal Client / Customer

Get super clear on who your target audience is and speak directly to them. Be specific with exactly who you are aiming to attract and create content that helps to solve their problems and frustrations.

Dont just talk about what you sell, create content that connects and resonates (this could be as simple as sharing your values and what’s important to you or sharing your story so that people can learn from your journey). Don’t forget to ask questions, be approachable and invite them to share, engage and comment if they feel called to do so.


Include Call To Actions

Some of your posts may simply be informational and there will be nothing in particular that you want the reader to ‘do’ other than reading it. However, you should be aiming for a specific outcome with the majority of your posts (even if its just engagement you are looking for rather than directing people to get in touch or click on a link).

Every post should have a goal which is reflected in the copy. Do you want to direct the reader to a website or landing page, do you want them to get in touch or send you a message? Do you want them to simply comment and engage with you?

Don’t be afraid to invite your readers to comment or initiate a conversation.


Be Consistent

People get to know a brand through their content. It’s unlikely that anyone will hire you the second they first become aware of you, they need time to learn more about you and your business.

Social media provides you with a platform to reach lots of people but not everyone will see all your content. Post regularly and dont be afraid of repeating yourself. Your tone of voice, personality and overall message should be consistent across all of your social media channels to increase awareness and establish your business as the go to expert for the services you offer.


Keep Your Posts Clear and Concise

People aren’t scrolling through social media expecting to read an essay. You have a limited amount of time to grab someone’s attention. Get to the point with no fluff or waffle. Break longer posts up into shorter paragraphs to make it easier to read and consider adding bullet points of emojis.


Create Different Posts for Each Platform

Whilst you can post the same content across all of your social channels, it can be more effective to devise a separate content strategy for each. If people are following you on multiple platforms, you don’t want to be showing them the exact same posts repeatedly.

People interact with content differently on different social media networks so a ‘copy paste’ approach isn’t ideal. It’s worth sticking to one or two platforms, especially if your business is in the early stages to avoid feeling overwhelmed.


Create Eye Catching Images and Graphics

Written content alone isn’t enough for social media. Images are important too. With everyone’s feed crammed with graphics, images and videos, your posts need to stand out to get noticed.

Simply writing a text post isn’t necessarily going to be enough to grab attention and with the rise of more visual based platforms such as Instagram, Tiktok and Pinterest, it’s more important than ever to create eye catching content.

Sharing an image might be as simple as sharing a photo of yourself on your posts, especially if you operate as a personal brand, however you don’t have to share selfies if you don’t want to and it likely wont be relevant if you aren’t ‘the face’ of your business .

There are many tools available to help you create ‘on brand’ images and graphics for your campaigns and there are also plenty of websites where you can get stock photos to use for free.


Useful Tools

Canva

Canva is my favourite tool for creating social media content, I use it A LOT. There are a variety of pre-made templates that you can edit at the click of a button. There are also a vast amount of stock images, graphics, videos, shapes, backgrounds and layouts available for you to use in your posts (check the licensing info for info regarding what you can and cant use canva elements for).

Canva has a very simple drag and drop interface, you can create your designs using custom dimensions or choose from a selection of pre made templates based on the type of posts you want to create.

There is a free version available as well as a premium option, the free version has lots of features and is a good choice if you arent yet looking for a paid tool.

Canva isn’t just limited to greatimg graphics, you can also create videos, banners, posters, flyers, leaflets, certificates, presentations and much more. 


PicMonkey

PicMonkey is an online photo editing tool that has a variety of uses. I’ve used it to edit photos as well as create images for social media. Like Canva, there are a selection of pre made templates that you can easily edit to suit your needs.

PicMonkey has some great photo editing options which are really simple to use, even if you have zero design skills. You can add text and graphics to your images as well as background effects and overlays. There are also some really useful retouching tools and visual effects. 


Snappa

Snappa is a graphic creation tool for creating eye catching social media images. You can choose which social media platform you wish to create a design for and it will automatically size the image correctly for you or you can set your own custom dimensions. Snappa also gives you the correct sized templates for various display ad’s.

Like Canva, there are pre made templates available. You can change and edit every element quickly and easily and you can also create your own designs from scratch.

Snappa has a built in library of images, graphics, shapes and font options. You can use Snappa for free or subscribe to the premium options for $10 per month. The free version has a lot of content and features however premium users have access to more templates and elements. 


Pablo

Pablo is an online tool that you can use to create images with a text overlay. The tool is completely free to use. Pablo has a large selection of background images as well as a library of inspirational quotes which you can overlay on top of an image. You can add filters to images, add your own text and upload your own graphics or logo. 


Venngage

Venngage is a handy application for making infographics.

Infographics are eye catching, attention grabbing and a great way to visually present information, data and statistics. An infographic is far more interesting and engaging than simply posting the information as a basic text post.

You can easily create your own charts and visual designs as well as display information and data and as an easy to digest graphic. Venngage has numerous built in templates and there are various price plans depending on your needs. 


Fotor

Fotor is an online image editing application, there are a vast amount of built in effects as well as useful editing and retouching tools. There are also a considerable amount of frames, stickers and font options. Fotor is free to use although the free version is limited, the premium version unlocks more options and effects and enables you to download your designs without a watermark.

All of these tools are really useful and time saving, They operate via a drag and drop interface and require no design experience .

Canva, Picmonkey, Snappa and Fotor all have mobile apps so you can create your images and graphics on the go. 


Stock Photo Websites

Including images makes your posts more eye catching and attention grabbing, but what can you do if you want to use photos and you aren’t able to take any of your own?

The following websites provide a huge selection of stock photos, images and videos that you can use for your business. There are lots of free options as well as premium websites.

You can often find what you need on the free sites so it’s worth having a browse there first, however, the premium websites generally provide more options and a wider choice.

Free

  • Pixabay
  • Pexels
  • Unsplash
  • Stocksnap
  • Skitterphoto
  • ISO Republic

Premium

  • Shutterstock
  • iStock
  • 123RF
  • Gettystock
  • Adobe Stock
  • Alamy

Make sure to check each site for the licensing information relating to each piece of content.


Use the Correct Image and Video Sizes

Applications such as Canva and Snappa provide the correct sized template based on the type of post you are creating and the platform you wish to post to. If you are designing your images from scratch, make sure you use the correct dimensions. Here is a useful guide detailing the most popular social media image sizes. 


Include Video

Video is a great way to capture people’s attention and grow your following. Videos tend to get more engagement as they are more immersive than a simple post.

Live video in particular enables you to interact with your audience, showcase what you do and even hold masterclasses to provide useful info and engage with your followers.

Videos don’t have to be live though. You can record and edit your videos in advance. Loom is a really useful tool that will help you capture and record your screen whilst you are talking. It’s great for creating informational videos and is really simple to use.

Short form video is massively increasing in popularity and every business should consider including shorts as part of their content strategy. The great thing about reels, shorts and Tiktok videos is the fact they only need to be very short, they don’t need to be super polished and you can repurpose content into shorts from your existing video content.

If you don’t want to be on camera yourself or you don’t have the time or resources to shoot lots of footage, a tool such as Lumen 5 is a great way to create promotional videos without the need to film anything. With Lumen 5, you can transform your blog posts into engaging, content rich videos or create a video from scratch using stock content. You can also create animated promo videos using software such Canva, Vyond or Renderforrest.

Here are a few additional video editing and video creation applications that you might find useful:

  • Capcut
  • Inshot
  • Kapwing
  • Flixier
  • Filmora
  • imovie
  • Invideo
  • Raw Shorts
  • Animoto
  • Davinci Resolve

Don’t overthink your videos and don’t worry about recording yourself. Nobody is expecting you to be perfect. Be real, be authentic and be yourself. Your videos don’t have to be super polished or of professional quality.


Other Useful Tools

  • Hootsuite – Useful for scheduling posts in advance.
  • Buffer – Another tool for scheduling your posts across multiple platforms.
  • Later – Specifically for scheduling and planning Instagram posts.
  • Tiny PNG – Easily compress large images to smaller file sizes.
  • Infogram – Create infographics, charts, reports and social media visuals.
  • Pic Collage – Create images directly from your phone, add fonts, stickers and backgrounds.
  • Pixlr – An online editing tool for creating, editing and retouching images.
  • Meme Generator – Create and customise social media memes.
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